The Loft is
Sophia AI's demonstration salon. Call and try booking with Sophia.
Great hair, booked in one phone call.
Booked entirely by phone
Sophia, our AI receptionist, books every appointment by phone. Register for your free demo line to try her.
Get my demo lineMeet the Team

Casey
Best value
Everyday cuts and colour. A great all-rounder and our best value.

Maya
Colour specialist
Balayage, blonding, and colour correction. Big colour changes start with her free consultation.

Jordan
Curly and texture
Curly cuts done curl by curl, plus smoothing and keratin. Curls are all Jordan does.

Alex
Men's and kids
Fades, tapers, kids' cuts, and quick trims. Fast and great with first-timers.

Victoria
Senior stylist
Extensions, added length, and special occasion styling. Bridal is her favourite.
Services
Cuts and Styling
Women's Haircut
from $60·60 min
Men's Haircut
from $40·45 min
Kids' Cut, 12 and under
from $30·30 min
Curly Cut with Jordan
from $75·75 min
Blowout / Styling
from $50·45 min
Colour
Colour + Cut with Casey or Maya, single-process colour and cut in one visit
from $135·2.5 hr
All-Over Colour
from $95·2 hr
Root Touch-Up
from $75·90 min
Gloss / Toner
from $45·45 min
Partial Highlights
from $130·2.5 hr
Full Highlights / Balayage
from $185·3 hr
Every service can add a custom deep conditioning treatment for $35. Ask Sophia when you book.
Hours and Location
Tuesday to Saturday, 9am to 7pm
12 Main Street, Suite 200 · Downtown
Closed Sunday and Monday.